Products I design and ship end to end, with AI as my engineering team. Most of what follows was made in the last four months.
On the App Store, for iPhone, iPad and Mac
A breakout game set inside working machines. Twenty floating worlds, each with its own machine, powers and painted sky. The colour comes from real finishes, kiln glazes, enamel, lacquer and tinted glass, and every hit makes its own sound from the material it strikes.
World 1 is free and one purchase opens the rest. Nothing is collected from players.
On the App Store
An isometric shoot 'em up and the sequel to GelHelle. The courier flies into the swarm's own space, across seven places to the black hole at its heart: 140 levels, each place with its own enemies, elites and bosses, and the Long Run. The first sector is free.
Coming to the App Store
A courier carries the last star seed home on a glass deck while the swarm comes from every side. Turn, fire, raise the dome and hold the deck, across two hundred levels in ten sectors, with bosses, a Workshop and an Endless mode.
Live, in beta
Internal company email, designed in a drag-and-drop editor and sent from your own Gmail mailbox. It lands where everyday mail lands, your staff list stays in your directory, and nothing is tracked per person.
Open source
A self-hosted workspace for Product Owners and Business Analysts. Strategy, evidence, requirements, stories, releases and outcomes live in one connected graph, the stakeholder side of the job has its own tools, and a 50,000-word field guide to the craft comes with it.
Open source, free
Your head is the mouse. Nod moves the Mac's pointer as you turn your head, using the motion sensors in the AirPods you already wear, with no camera, entirely on your Mac. A new take on a product I made years ago.
In development. A desktop app for building and running static websites, with an AEM-grade console and Webflow-grade styling, published as plain files to your own host.
A proof of concept for Adobe Experience Manager: components designed on the live canvas, with the authoring dialog generated from the content model.
A Claude Code mod that turns file paths in Claude's replies into links that open in Finder.
Swiss job postings gathered from official sources and ranked against a profile.
Some of the work from my years in pharma and in the public sector.
Brands and markets across Roche were each building websites from scratch. I proposed and built one platform for the whole portfolio, with the content model and component architecture designed first. More than 100 global sites launched on it, up to 80% faster and cheaper.
I made the case for Campaign Monitor, introduced it and scaled it into a global engagement platform: 20 million messages a year, 600+ teams and 2,000+ users, at under 20% of the cost of competing tools.
For global customer data migrations with complex architectures, I introduced a match-and-merge solution that did the cleansing at 5% of the cost of the incumbent tool.
The housing agency needed to archive, find and reuse its images and video. I conceived, proposed and programmed a web-based asset management portal from scratch, instead of waiting for a product to buy.
I led the initial IT build of a regulated medical-information and pharmacovigilance platform, with GVP and GDPR requirements written in from the first draft.
Python, AppScript, low-code and LLM workflows that took weeks of repeated manual work out of content and data operations, in every market.
Your audience no longer meets your content on your channel. Search engines, AI assistants, automation pipelines and downstream systems get there first.
Content that is not structured, tagged and modular enough for those layers quietly fails, at scale, in every market you operate in. This is today's problem, and I have been solving it for years.
It is the lens behind every platform decision I make: localisation by design, metadata that serves the editor today and the machine layer tomorrow, architecture ready for whatever interface comes next. I call it Machine Experience, and it sits alongside human-centered design in everything I build.
Anodize titanium and nothing is added. No pigment, no coating. The current grows a clear oxide skin, and its thickness bends light into violet, blue, teal or gold. Raise the voltage and the color shifts; the metal stays titanium.
That is my career in one material. Eight titles, one capability underneath: see the system inside a scattered mess of pieces, propose the version worth building, then build it so the next person can extend it without friction.
“Most product people learned systems thinking from a course. I built the systems first, and did the job titles after.”
1984
Graphics logic written out on paper, circuit diagrams drawn for machines I had not met yet. The rules came first and the hardware caught up. Everything since has been that same kid, with better hardware.
University
I was the one who made the designers faster. While studying at METU I built the complete technical architecture of a digital photography lab from scratch. The pattern was set early: walk into a craft, find the system inside it.
1997–1998
Hired for system administration, and within months one of the company's first web designers. I learn a machine by taking it apart until I know how it thinks.
On the side
The workshop engraved text onto copper trays by hand, letter by letter, in a circle. I wrote a CorelDraw script that set the text on a circular path automatically. Find the repetitive human step, replace it with logic, keep the craft. This page wears metal for a reason.
1998–1999
Database-driven interactive CD-ROMs in Authorware for corporate marketing. Concept, interface design, data model and scripting, shipped as complete experiences on disc.
1999–2006
Webmaster within a short time, then full-stack lead. Design, development, requirements and client consulting in one hand, across 200+ client sites including ÖSYM, TOKİ, the British and German Embassies and the Ministry of Culture and Tourism, whose site won Gold at the Golden Spider Awards 2002.
2006–2008
Took the client relationship in-house. Dynamic, database-driven boards and a web-based digital asset management portal for image and video archiving, conceived, proposed and programmed from scratch.
2008–2011
E-marketing initiatives, product and patient websites and search campaigns, work that contributed to the team earning Roche's CEO and CIO Awards. Then global customer data migrations, where my match-and-merge cleansing solution cut the cost to 5% of the incumbent tool.
2011–2012
E-marketing delivery end to end: new digital tools and platforms, product and patient websites, search engine marketing, with every piece of content held to brand, UX and SEO standards at once.
2013–2026
Thirteen years owning content platforms from vision to adoption. Proposed and built the Website Accelerator. Introduced Campaign Monitor and scaled it to 20M+ messages a year. Led the initial IT build of a regulated medical-information and pharmacovigilance platform under GVP and GDPR.
Machine Experience (MX) · Machine-centered architecture · Human-centered design · Product vision & roadmapping · Requirements engineering · Business cases · Project management · ITIL certified · Incident & SLA management · Accessibility (WCAG) · Customer journey mapping · Stakeholder governance · Expectation management · Certified Scrum Master & PO · SAFe / Agile Release Trains
Adobe Experience Manager · Digital Asset Management · Veeva Vault / PromoMats · Campaign Monitor · Marketing automation · Salesforce ecosystem · Adobe Analytics · ContentSquare · Google Analytics · Confluence · Jira
Data governance · Data matching, cleansing and match-and-merge · Customer data integration · Global data migration · Dashboard & performance reporting · Business process mapping & improvement · Knowledge management
Python · Google AppScript · Generative AI & LLM workflows · Low-code / no-code platforms · Web APIs & integrations · Web browser automation · HTML5, CSS, JavaScript · SQL · Wireframing & prototyping · Adobe Creative Suite · Video editing · Web & content architecture · SEO / SEM
GDPR · GVP / pharmacovigilance · Medical information systems
I'm looking for a senior Product Owner or Business Analyst role, in Basel or remote, and I take on projects in platform architecture and content automation. LinkedIn is the quickest way to reach me.
linkedin.com/in/yusufmurad
Bottmingen, Basel-Landschaft, Switzerland